On July 27, 2011, the United States Patent and Trademark Office (“USPTO”) issued a notice regarding its electronic processing of trademark applications. The notice contained a few interesting statistics. For example, 98% of trademark applications are now filed electronically. And about 30% of the electronically filed applications using TEAS PLUS (i.e., using an identification of goods or services that the USPTO has already deemed acceptable) proceed to publication with receiving an office action. In any event, according to the notice, the USPO will continue its push to technologically improve the filing of trademark applications as part of a project titled “Trademarks Next Generation.”