Occasionally, two individuals will seek to register a trademark as joint applicants. Generally speaking, however, joint ownership of a trademark can create unintended consequences because joint applicants rarely understand the rights and duties associated with joint ownership. Moreover, as opposed to joint ownership of other types of intellectual property, in some sense, the idea of joint ownership of a trademark conflicts with the fundamental purpose of a trademark, which is to identify a single source or origin of the good or service provided under the trademark. Therefore, it is generally better to set up joint ownership of an entity that owns the trademark.
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