A standard character trademark is a trademark that consists solely of words, letters, or numbers.  It has no design, no stlization, all the ltters and words are in Latin characters, all numbers are in Roman or Arabic numerals, and only common punctuation is included.  You can see the standard character seet at http://teas.uspto.gov/standardCharacterSet.html.  A standard character trademark protects the wording of the trademark and is not limited to any specific font, style, size, or color.  As such, a standard character trademark offers broader protection than a special form trademark.

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